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There are still a few places left in this workshop.
AN EXHIBIT EVALUATION WORKSHOP Techniques That Make Exhibits Work Better At the American Association of Museums Conference, Los Angeles, CA
Saturday, May 9, and Sunday, May 10, 1998, 9:00 AM to 4:00 PM Los Angeles Museum of Natural History
This two-day, pre-conference workshop will meet at the Los Angeles Museum of Natural History to allow participants to work with actual visitors and exhibits and acquaint participants with the techniques of front-end evaluation, critical appraisal, formative and remedial evaluation.
Front-End Evaluation The workshop will begin with a session on front-end evaluation, which will demonstrate how to determine what visitors already know and the misconceptions they may have about a planned exhibit topic. Visitors' interests in a topic and possible exhibit themes and approaches will also be addressed.
Critical Appraisal In the second session, on critical appraisal, we will focus on how empirical guidelines from visitor studies literature can help to predict the impact of exhibits on audiences. We will identify obvious and potential problem areas of an exhibit and use them to select projects for a remedial evaluation process on day two.
Formative and Remedial Evaluation The Sunday session will focus on formative and remedial evaluation. Participants will: 1) interview and observe museum visitors to evaluate exhibit components, 2) mock up modifications to the exhibit, and 3) re-test effectiveness after relatively simple alterations. Several handouts will be provided to participants to supplement the workshop activities.
Workshop Leaders:
Harris Shettel Evaluation Consultant Washington, D.C.
Stephen Bitgood Professor of Psychology Jacksonville State University Jacksonville, Alabama
Minda Borun Director of Research and Evaluation The Franklin Institute Science Museum Philadelphia, PA
Fee: $185.00 Preregistration is required Limited to 30 participants
Sponsored by the Committee on Audience Research & Evaluation, a standing professional committee of the American Association of Museums
Registration Form
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